Writing from
the trenches.
Not inspiration. Not theory. What building businesses actually feels like — the honest version.
The woman who refuses to sell.
A stranger called me about her father's coconut farm. Forty minutes later, she had quietly raised my standard for everything I build — and shown me that quality begins long before the factory line.
Origin
Why I chose the name Adobha.
The name was not invented. It was found — hidden inside a Sanskrit verse I had known since childhood. Once I saw it, I could not unsee it.
A trillion dollars. And a coconut farm.
When Elon became the world's first trillionaire, something happened to founders everywhere. I want to be honest about what that moment did to me — and why I think the coconut farm is exactly the right answer.
I asked AI to score me. Then I posted it.
Founders appraise everyone else. But who sits across from us? I asked Claude to score me out of 10. Financial Acumen — 6/10. My stomach dropped. Then I posted it anyway.
The yacht and the big ships.
Late one evening on the Singapore Strait, I watched a massive container ship pass in silence. I was on a yacht. Nobody seemed troubled by the difference in size. I have been thinking about that since.
People
Some people are just givers.
Among hundreds of birthday messages today, one stops me. A simple note from my dear friend Siva Prahas — the same birthday wish, on the same day, for thirty-three years. Not one missed.
POV: My daughters upgraded me from Appa to Bro.
My daughter called me "Bro" instead of Appa. Deliberately. With full eye contact. I did not know whether to be offended or honoured. A field guide to Gen Alpha — for parents who are falling behind.
Founder Life
The honest truth about being a founder.
Nobody tells you the whole story. They show you the cap table, the press coverage, the "we just closed our Series A" announcement. Here is what they leave out.
I want to be a banyan tree.
A friend asked what makes me feel satisfied. Not successful. Not proud. Satisfied. I gave the wrong answer first. Then I thought about it more carefully for a few days.
The whole story.
June 2003. I launched my first business. I borrowed ₹1 lakh from my father, at interest. Then I failed. Then I got a job. Then I came back. Then I sold my wedding ring. And I started Adobha.